John Mertic manages the strategic ISV alliances program for SugarCRM, having several years of techincal experience bringing solutions to market with several SugarCRM technology partners. A frequent conference speaker and an avid writer, he has been published in php|architect, IBM Developerworks, and in the Apple Developer Connection, and is the author of the book 'The Definitive Guide to SugarCRM: Better Business Applications' and the book 'Building on SugarCRM: Creating Applications the Easy Way'. He is also president of the OpenSocial foundation, guiding them in solving interoperability issues for enterprise application providers worldwide.
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