Custom Google Analytics Module In SugarCRM

sugarcrmdevelopers —  February 25, 2011

Editor’s Note: This post is republished with permission from the blog of Epicom, a Sugar Gold partner. Here they talk about a Google Analytics integration they have done with SugarCRM.

Epicom’s Google Analytics Integration Expands Tracking And Reporting Capabilities For Clients

Epicom’s engineers have created a custom module in SugarCRM to store historical traffic information from clients’ public websites. In order to integrate Google Analytics with SugarCRM, Epicom developed code that polled the Google Analytics Data API to retrieve visitor and pageview counts. This data was then stored in the new custom module so data could be used on reports.

To easily display and report the web analytics, users can simply create a summation report with details using the new “Google Analytics” module. Creating the report will allow users to display the number of visitors per month with a graph.

Also, you can set the report to display columns for:

  • Specific date
  • Number of bounces
  • New site visits
  • Number of pageviews
  • Visitors time on the site
  • Number of overall visitors
  • Number of total visits

By integrating Google Analytics with the CRM system, users have the convenience of tracking and reporting everything inside one defined space. Additionally, users can compare the number of website visitors with the number of  leads created through web to lead forms.

For more information on Epicom’s integration between Google Analytics and SugarCRM, contact us at or call (512) 481-9000.