Recap of another successful SugarCon

Matthew Marum —  May 2, 2012 — 3 Comments

I am back in the home office here in Ohio today, and thought I’d sit back and reflect on the past week at SugarCon 2012. It will go down as the largest SugarCon ever held in the Palace Hotel, with over 1000 attendees and more than 40 sponsors and exhibitors packing the venue to the point that we ran out of chairs ( yes, you are reading this right, we ran out of chairs and had to go to Target to buy more ). Even here at Sugar, we had to for the first time ever split our staff across two hotels so we could leave enough space for the exhibitors and sponsors. So yes, it was huge.

While many have followed the event and all of the great news and announcements coming from it, I thought I’d treat everyone to a recap of my two highlight events; the return of the SugarUNCon and the inaugural Sugar App Throwdown.

I’ll start with the App Throwdown, which was a real treat for everyone involved. I spent the previous weeks going thru over 20 proposals and demos to find the best of the best, and came back with these 6 applications to showcase:

  • Sugar Asterisk Connector (Blake Robertson – Alertus)
  • Contactually (Tony Cappaert – Contactually)
  • Managing Lead Assignment with a Virtual Whiteboard (Danny Mulvihill – Epicom)
  • EasyAsk Quiri (John Morrell – EasyAsk)
  • NextPrinciples Social Media Analytics (Lou Leporace – NextPrinciples)
  • ActivePrime CleanEnter (Rosaline Gulati – ActivePrime)

The coolest part of the event was not only the quality of the applications and the presenters, but also the diversity of the companies behind them. We not only had many ISV partners, which one would expect for such an event, but also one of our top VAR partners ( Epicom ) as well as an up and coming community developer and Sugar customer ( Blake Robertson from Alertus ). With an amazing panel of esteemed industry analysts of Paul Greenburg, Esteban Kolsky, Denis Pombriant, Brent Leary, along with Sugar Co-Founder and CTO Clint Oram, each presenter took doing a demo to the personal level, connecting the user into the story of how to use their app to improve their business processes. And thanks to our friends at Google, they each took home a Google Chromebook for all their hardwork.

And there was also the return of the uncon, this time with a sponsor ( thanks Google Apps! ) and a much improved space. And even with over 4 times the space of last year’s event, we had a packed house the whole time. It was a great opportunity to not only let developers connect with engineers on the problems they are having, but also a peek into the future of Sugar. We had the very engineers working on some of the new features coming down the road over the next year or so onsite to begin getting developers familiar with the platform changes. More news to come about that over the coming months and weeks ahead.

Once again, this past week I was blown away by our vast and amazing community. I had the distinct pleasure of connecting to so many of you, and came away with a renewed appreciation for everyone around the world who goes out preaching the Sugar message. And a big thanks to each of the faithful readers of this blog who I was fortunate enough to meet; I hope to keep bring more useful content to you each day.

And above all, I look forward to seeing you all in New York City next spring, for SugarCon 2013 :-).

Matthew Marum


Matt is the Director of Developer Advocacy for SugarCRM. Previously he was an Engineer on Sugar 7 and a Solutions Architect for the OEM program. He is also an avid trail runner, Boston Marathon qualifier and a karaoke aficionado.

Trackbacks and Pingbacks:

  1. SugarCRM Developer Blog » Blog Archive » Contactually is the July 2012 Sugar App of the Month - July 2, 2012

    […] instance. You might remember seeing co-founder Tony Cappaert at SugarCon showcasing the app at the Sugar App Throwdown in April, and now the integration between SugarCRM and Contactually is available for any users to […]

  2. SugarCRM Developer Blog » Blog Archive » Are you ready for some more throwdown? - December 18, 2012

    […] last spring, you’ll remember one of the exciting new events we added to the schedule, the inaugural Sugar App Throwdown. It pitted six of the most interesting and innovative applications in the Sugar ecosystem today […]

  3. Who wants to Throwdown? Announcing SugarCon 2013′s App Throwdown « SugarCRM Corporate Blog - December 20, 2012

    […] 2012 last spring, you’ll remember one of the exciting new events we added to the schedule, the inaugural Sugar App Throwdown. It pitted six of the most interesting and innovative applications in the Sugar ecosystem today […]

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